What's "The Session?"
To quote Jay: “The Session, a.k.a. Beer Blogging Friday, is an opportunity once a month for beer bloggers from around the world to get together and write from their own unique perspective on a single topic. Each month, a different beer blogger hosts the Session, chooses a topic and creates a round-up listing all of the participants, along with a short pithy critique of each entry. Over time, it is the hope — of me, at least — that a record will be created with much useful information about various topics on the subject of beer."
Interesting - what's the topic?
This month, we're taking on the internet and craft beer: is it a help, a hinderance, an annoyance, or all of the above? How is beer drinking/brewing different in the internet age, and how is the internet changing the way brewers and craft beer drinkers do business?
Topics might include:
- Marketing beer in the internet age
- The astounding influence of beer bloggers to make or break breweries (just kidding, but seriously, what's the effect of all of this quasi-journalistic beer commentary on the drinking and brewing public?)
- How are beer reviews (expert and mass-market) affecting what gets brewed and drank?
- Are beer apps for tracking and rating overly-"gamifying" beer (or does that make drinkers more adventurous)?
- Just how fast do aleholes on message boards and elsewhere turn off prospective craft beer enthusiasts?
And, of course, I'm sure that you're all more creative than me and there's a lot I'm missing.
Cool - how do I join in?
Leave a comment with a link to your post in the comment section of this post, preferably by May 5th (the first Friday of the month, also known as "next Friday"). Even if you're running a little late, leave your comment and I'll catch it. The roundup will publish in mid-late May (I'd say that the 15th is a likely target), and we'll see what everyone came up with.
Keep it simple.